You're doing the work, but is it working?
MARKETING CHECKUP
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What This Is
The Marketing Checkup combines real marketing strategy with deep craft industry understanding. We understand the realities of creative businesses because we are crafters, retailers, and educators ourselves.
It’s built for brands who don’t need an agency longterm, or not yet, but do want expert guidance.
This is not a sales call. If you want to explore our services based on our findings, we'd be happy to talk options with you, but there is no pressure to engage us past the Checkup.
The team at Stitchcraft Marketing is made up of craft industry insiders, makers, and marketers who understand both creative businesses and digital growth.
Marketing Checkups are personally led by Lisa Shroyer, who brings 20+ years of experience in craft media, content strategy, and revenue leadership, including roles at Interweave, F+W Media, Craftsy, and NBCUniversal.
As an active content creator and social strategist herself, Lisa understands what it actually takes to grow online. From hooks and copywriting to on-camera presence and storytelling, she’s coached creators, podcast hosts, and media talent on building stronger, more effective content.
You’re not just getting feedback. You’re getting experienced strategic eyes on your marketing, with clear direction on how to make it stronger.
Who We Are
$500 | One Time.
We review each application to make sure this is a good fit. For both sides.
What You Get
We review your website and up to 3 marketing channels. We review your biggest questions and goals.
The problem usually isn't isolated.
Then, you’ll receive:
- Honest feedback on your marketing, messaging, content, and customer experience
- Your custom “5 Things” roadmap: the highest-impact opportunities to focus on next
- Specific recommendations for improving visibility, conversion, audience growth, and content strategy
- A 90-minute working session with Lisa Shroyer to walk through it all together
- Answers to your marketing and creative questions live
They struggle with clarity.
You’re already doing the work:
posting on Instagram, sending emails, updating your website, running promotions, teaching classes, launching products, trying to keep everything moving.
But when marketing grows over time, it’s easy for things to become disconnected:
- Your website says one thing
- Your social channels signal another
- Your email marketing reaches everyone the same way
- Your customer journey develops friction
- Your best opportunities get buried under day-to-day execution
That’s where the Marketing Checkup comes in.
Most craft businesses don’t struggle with ideas.
We look at how your entire marketing ecosystem is working together:
WEBSITE
SOCIAL MEDIA
EMAIL MARKETING
POSITIONING
DISCOVERABILITY
CONVERSION FLOW
MESSAGING
CONTENT STRATEGY